Hailing from South London, after having been raised in Ethiopia, KDVSGOLIATH is a welcome injection of energy and authenticity into the left-of-center hip-hop and alt-pop-adjacent genres. "PLAY YOUR PART" is a heavily hyperpop-leaning departure from some of his more rap-centric records that puts him on notice as one of the more exciting and inventive up-and-comers from across the pond.
Boosted by his radiant sonic charisma, "PLAY YOUR PART" is a breakup song reflecting on the struggle of trying to work things out when the relationship is destined to end regardless of any changes. Produced by KD, Jack Campbell, and Keanu Luca, the seemingly heavy subject matter stays airy and infectious as ever with simple production layered beneath the South Londoner's eminently catchy chorus. It's one of the most unlikely songs that will inevitably be stuck in your head for days, if not weeks, on end. With a simple but equally engaging visual, there's enough content in the short and catchy song to merit a surprising amount of spins even for the casual listener.
Debuting at #18 on the ultra-coveted New Music Friday playlist on Spotify, "PLAY YOUR PART" is KDVSGOLIATH's most accessible and replayable single to date. Don't be fooled, however, as he possesses several more hip-hop-leaning records that absolutely deserve airtime as well. Whether he chooses to pursue hyperpop, alt-pop, or rap, one thing for sure is that the UK-based creative is here to stay, and primed to make his mark on the international stage.