Billboard-charting electro pop mastermind MkX has just unveiled his latest banger. Called "UP" the track features a dream team of collaborators including Myah Marie (Britney Spears, RuPaul, Selena Gomez) and Brandon Colbein (Zayn, Kehlani, Hayley Kiyoko). The song follows the multidimensional creator and dynamic performer's tour of a series of world renowned pride festivals.
With "UP", MkX creates an intoxicating dance pop single inspired by the irresistible production sounds and poppy hooks of the early 2000's. The track feels nostalgic but also fresh with a hyperpop sound design and modern sonics including lasers, bubbles, zaps, bleeps and bloops. This melting pot creates a thrilling and futuristic sound. Thematically, "UP" tells the story of a deep intoxication, one where someone loses control but in the best way. He sings, "You keep me up again / I'm not sleeping / Nobody else can turn me on / Losing my mind / Can't let it go," showing this narrative. MkX's vocals are seductive and soul-drenched as he sings infectious melodies full of fervor. Bass heavy beats and striking synths add to the song's allure. With "UP" MkX shares the song of the summer!
MkX has always been surrounded by music, at a young age he was singing, songwriting and taught himself production. After time at the famed Berklee College of Music, the young artist launched his solo project. With over 9 million streams and a dedicated audience around the globe, MkX is continuing to build his pop legacy. Take a listen to "UP" now and get lost in the sound.
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