One of the world's most influential events at the intersection of technology and creativity, The AI Summit London celebrated its 10th anniversary this year with a landmark gathering diving into relevant themes and topics across music and tech. In attendance was Snow Jiang, Founder and CEO of acclaimed record label Cheerful Music, with UK office A&R Manager Sergio Veloz and hit producer He Zhu, who appeared together for a panel discussion exploring the topic "Can AI Make Human Music More Valuable?".
The session explored how AI is reshaping the music industry and why human creativity, emotion, and cultural understanding are becoming more valuable than ever with Cheerful Music's panelists explaining how AI helps improve efficiency while artists remain the core of audience connections and cultural impact.
A&R Manager at Cheerful Music, Sergio Veloz, shared, "At Cheerful Music, we see AI as a tool that expands creative opportunity rather than replaces artistic value. As technology lowers the barriers to music production, the conversation is shifting from who can create to who can truly connect. Music in the AI era is not competing on volume alone but on emotional resonance, cultural relevance and audience understanding. Human creativity remains the driving force behind great music because people connect with stories, experiences and identity."
During Cheerful Music's presentation also featured promotional videos with its AI virtual artist Lynn (灵玥) showcasing the seamless combination of cutting-edge AI technology and creative storytelling. The panel was a prime example of the passion and enthusiam for AI-driven digital initiatives among audiences who notably belonged not just the music industry but outside of it as well, showcaseing the fresh cross-industry potential of the AI sector across the globe.
The session also highlighted challenges of the AI era, highlighting how accelerated content production can impact creative quality, with Cheerful Music presenting its philosophy of “combining technology with human taste” as a solution.
Looking ahead, Cheerful Music plans to introduce more virtual artist IPs, including the mysterious and fashion-forward YAN (炎昭) and the healing, family-friendly character PeanutsJack (花生杰克), further expanding its virtual artist ecosystem.
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