Emerging rapper, Bankroll Freddie pays homage to his hometown of Helena, Arkansas on his latest release, “Add It Up.” The Quality Control Music newcomer boasts his recent Motown Records signing with a charismatic swagger in each verse. The accompanying music video is equipped with cash, cars, and shots of the rapper’s local stomping grounds.
“Add It Up” highlights Bankroll Freddie’s grimy bars with a bass heavy hip hop beat. The keys over the bass give the listener an instant trap vibe. The track has a classic Southern sound reminiscent of Gucci Mane or Yo Gotti. His bars perfectly blend into the beat with an addictive confidence. He raps, “Ayy, I can wipe my a** with them lil' bitty a** rap checks (That ain't no money).” Despite its catchy chorus, the single doesn’t need a hook. Each verse packs a heavy punch with a similar cadence and brazen ad-libs.
Bankroll Freddie has quickly gained recognition in the industry, collaborating with Lil Baby and Young Dolph. Last year, he released his debut album, From Trap to Rap featuring Lil Yachty, Moneybagg Yo, and more. With his energetic prowess and stamina, the rapper is climbing the ladder of trap rap royalty. Fans can anticipate more hustler anthems from Bankroll Freddie in 2021.