Charismatic Compton hip-hop artist Holland Izz is unlike any rap act you've listened to. He raps with an experimental flow that defies limitations on melody and does so with a lively energy that is difficult not to love. Directed by Jon Psycho, his newest video for "It Izz What It Izz" puts this energy on full display.
The song sees him rap with a more aggressive flow than some of his other songs, but he doesn't sacrifice artistry for aggression. A highlight from his recent Stay Sunny project, Holland Izz' high-pitched ad-libs and free-ranging rap style are highlighted on "It Izz What It Izz." The track's visuals see the young artist enjoying a sunny day in Southern California; he brings a new excitement to a song that was never boring.
Holland Izz is becoming one of the most electrifying rising rappers from the Los Angeles area, and is starting to build momentum with a consistent performing and release strategy. He is using his youthful energy to his advantage, and this is no better shown on the music video for "It Izz What It Izz."
