Budding emcee Joey Aich first landed on our pages when his single "Zoom" appeared on our bi-weekly playlist The Slice. The aspirational track was produced by fellow Cleveland producer Unknownphrazes who set up Aich with a dreamy backdrop as the emcee proceeds to kick the science about being the best version of oneself. The song's visual is now next up. Filmed by Josh Teplitz, the corresponding music video to "Zoom" brings the surreal vibe of the song to the screen with mind gripping visual effects with a focus on the emcee as he performs in a trance-like state. Influenced by acts Kanye, Kid Cudi, the Woodmere Village, he takes a page from them as he paints his life experiences in detail in order to tap into emotions everyone can relate to.
"Zoom" is the title track from Joey Aich's latest EP Zoom. The EP is the follow-up project to his LP If Money Grew On Trees.