2018-01-18T12:31:55-04:00 2018-01-18T12:31:55-04:00

Pounds delivers the grit on “Francis Ford” [Video]

Carrying on the tradition of Mafioso rap, Rochester, N.Y.’s own Pounds is on the path to building his own unique take on the sub-genre. His latest effort is the cinematic visual for his song “Francis Ford” taken from his recent release 'Rules and Parameters'. Armed with a gruff, commanding vocal tone and straight to the jugular approach, Pounds provides a stirring, personal look into his hometown over the VHS produced track that sounds like something straight out of a mob movie from the early 90s.

 Teaming up with Otto The Director, who provides a befitting aesthetic that aligns with Pounds conflicted take on the matter.  Otto captures this with scenes of Pounds contemplating his life as a hustler and as a father, two hats he wears proudly but, again, with severe conflict. It’s for those reasons that when he spits bars like, “The city’s on fire so I gotta vent/ Make it past twenty’s an accomplishment,” you can feel that mental struggle. You can support his project Rules and Parameters through all major digital retailers and streaming services

Connect with Pounds : Soundcloud |Facebook |TwitterInstagram  | Website


Hip-Hop · Rap


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