KWAYE burst on the scene this March with his debut "Cool Kids," a summery synth-pop track straight out of the 1980s. Accompanied by a vibrant and highly stylized video, his debut on Mind of a Genius (THEY., Zhu, Gallant) is as memorable as his story. The Zimbabwe-born, London-based artist was discovered in the back of an Uber by a former A&R, who tipped off David Dann of Mind of a Genius, and the rest is history. KWAYE recently released an alluring video for his second offering on the label, "Little Ones."
Like a sleek older brother to "Cool Kids," the new video mirrors the track's smooth neo-soul synths and R&B sensibilities. It depicts KWAYE dancing with a slew of characters in a gothic church, fighting them off in a dance choreographed to mingle with the visual's sultry lighting. KWAYE tells Noisey about the demons he's battling in the video, explaining,
"[They] represent different parts of his past that have felt previously constrained and repressed. From beginning to end we see the transformation/rebirth of KWAYE as someone who is breaking loose from the boundaries of containment to someone in control and finally empowered with self worth.
With a hint of Prince's style and a dash of D'Angelo's vocal range, KWAYE mixes a worldly flair with the classic synth-pop sound. As only his second release, "Little Ones" forecasts a promising year for KWAYE and makes him one to watch in 2017. Check out the video above, and stay tuned for more visual and auditory delights from the rising artist.
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