Germany-bred producer Alex Ridha also known as Boys Noize has been quiet recently, after the previous release of Strictly Raw Vol. 1 last June, which celebrated the ten year anniversary of Boysnoize Records. The compilation was made up of numerous industrial infused sounds over steady techno beats and featured up and comers such as Tiga and Totally Enormous Extinct Dinosaurs. Strictly Raw was produced with the intent of "embracing the loop" in Ridha's words, appreciating minimalism and exposing a dimmer side to his production. Since his last release, the producer has been touring globally, recently gracing the stage of party central, Holy Ship! and exploring scenic winter spaces and hidden gem record stores in Iceland.
Boys Noize's presence on social media has recently hinted at new projects in the works. Through postings on instagram, twitter and facebook, Ridha has teased fans with brief snippets of clandestine monochromatic snaps, referencing darker subcultures and practices. Today, the producer has unleashed his latest pride, "Overthrow" alongside a visual pairing directed by Lil Internet to create for a musically bodied experience. Lil Internet is known for his video work for huge names including Diplo, Major Lazer, Beyonce. The incendiary track goes back into harder and grittier techno, but with darker undertones and more modern complex sound designs. The track embraces incessant distorted synths and clunky drum patterns to appeal to those interested in Boys Noize more industrial vibes.
The video for "Overthrow" is complete with rugged masked men, occult tattoo works and subtle features of firearms. These dark symbolisms create for a sinister scene in what appears to be South Central LA. Tensions rise between individuals in the video which eventually lead to a seemingly heated meet up. With razorblades in hand, pit-bulls at their convenience, the scene escalates to a dimmed warehouse, where the narrative takes a completely unexpected turn. Check out the video below.
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