SonReal has been Western Canada's best kept secret for quite some time, but if he continues to blow up, he just might lose that title. After finishing a whirlwind tour across the Great White North, the Vancouver native has dropped the visuals for "Believe," the 2nd single from his upcoming album. Focusing on the tribulations of three individuals from different backgrounds, director Peter Huang takes a less-is-more approach with the subject as the characters overcome their struggles with the cards that they were dealt. While the stand alone video is an amazing feat, SonReal's bars act as the glue that holds everything together by forming a clear, cohesive story.
An artist who isn't afraid to reveal his past, Real continues to display his versatility behind the mic without coming across as too self-righteous (" I still got the same ambition, all my flaws I just flip them around and use them as ammunition.") His message is that of redemption and triumph, allowing the listener to relate to the elephant in the room type themes that the rapper is suggesting. Peep the video and be sure to check out SonReal when he travels across Canada next year with D-Pryde and Down With Webster in support of their annual WINTour.
- Black Box Recordings
- December 10th, 2013