Itch is an alternative rapper from the UK, with a sound that's aggressive and visceral. With song titles like "Spooky Kids" and "Bruises", it's clear that Itch is more than comfortable employing dark imagery to express his displeasure with greater society.
Itch's first EP, How To Fucking Rule At Life, was released with Red Bull Records last month, along with a video for the track "London is Burning". The video is an appropriate visualization of Itch's style, giving the young MC a chance to put his rage and passion on full display. You can grab How To Fucking Rule At Life EP below, as well as view the video.
[youtube]http://www.youtube.com/watch?v=P_ZH6li2a9M[/youtube]