Rapper Kenneth Goodrich links up with hip-hop artist alecbe// for a summer party jam titled "I Like It." The Coastal-produced track has a chilled drum groove and mellow soulful texture that flows seamlessly with the duo's carefree performance and unfiltered lyrical stylings that dwell on letting go of material possessions and just enjoying the ride for what it is. I like how both rappers literally feed off one another with the rhyme schemes and tandem flows on this tune and share their quirky ways of staying true to themselves no matter what others might think.
The Bryant Hyun-directed video clip taps into the summer vibe with 70s aesthetics and some off-the-wall dramatics. We follow the adventure of Kenneth Goodrich and Alecbe// as they navigate their way amongst some beautiful ladies who might have other motives behind their pretty faces. I must add, the set pieces, arrangements, and costumes are on point and truly capture the 70s era to a tee.
Kenneth Goodrich is an emerging rapper who is also an audio engineer, and producer with hands-on experience in studio and event management. He has 2 LPs to his name: (In)tuition(2019) and It's a new day (2020).
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