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Amazon jumps into the hip-hop tastemaking game with Rap Rotation weekly playlist

  • June 19, 2019
  • Steph Evans
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It's official, Amazon Music is getting into playlisting. As Amazon further streamlines their products like Amazon Prime and Alex-enabled devices with their Amazon Music service, they're also building a stream of content to support further engagement with these products. It's with this propel forward that they've announced "Rap Rotation," a weekly updated globally-geared hip-hop playlist featuring "hip-hop in heavy rotation," says a rep. Getting into the game where the success and game-changing nature of Spotify's RapCaviar, Rap Rotation has a leg up for users with other Amazon products, who can ask, “Alexa, play Rap Rotation” in the Amazon Music app for iOS and Android and on Alexa-enabled devices and get their top hip-hop fill on deck.

 

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