EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
EARMILK EARMILK
EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Mainstage
  • New Music
  • Rap

Reason drops new single "Not What You Think" feat. Bas

  • January 24, 2025
  • Ethan Ijumba
Total
0
Shares
0
0

After a period of reflection, contemplation, and healing, Reason closed out 2024 by returning to what he does best—embracing his creativity. 

Following his announcement of leaving Top Dawg Entertainment (TDE) after 7 years, Reason closed out the year, releasing a handful of singles and two-packs, including “I Thought You Loved Me” featuring Cozz & Buddy and “Stuck” featuring Oswin Benjamin.

After a string of singles setting the tone for an eventful 2025, former TDE signee Reason has announced his new project, I Love You Again, set to drop on February 28th. Alongside the announcement, he’s released the project’s first single, “Not What You Think,” featuring Bas.

Speaking on the single, Reason shares, “‘Not What You Think’ was a cadence and bounce I came up with right after splitting with TDE. I had no words. I just knew I wanted the bounce to be in a certain pocket, and I wanted to speak on situations where artists/entertainers aren’t always what the public thinks they are.

Further elaborating, Reason shared, “Me and Bas had a convo a long time ago at the Revenge of the Dreamers III (ROTD3) sessions on a similar topic.  So, after writing the verse and hook, it only felt right to hit my dawg up and he killed it as usual. Extremely proud of how everything came together, so shout out to everyone involved.”

Stay tuned for Reason’s upcoming project, I Love You Again, with a joint project with Dreamville’s Cozz also in the works. In the meantime, be sure to stream “Not What You Think” on all major platforms.

Connect with Reason: Instagram | Youtube

Total
0
Shares
Share 0
Tweet 0
Share 0
Share 0
Related Topics
  • Bas
  • New Single
  • Not What You Think
  • Reason
Ethan Ijumba

Previous Article
laurel bloom
  • Acoustic
  • Alt-Pop
  • Ambient House
  • Indie

Laurel Bloom explores jazz-tinged, leftfield songwriter pop on gorgeous new EP "Painting The Sunlight In My Room"

  • January 24, 2025
  • EARMILK Staff
View Article
Next Article
  • Hip-Hop
  • Indie
  • Interviews
  • Mainstage
  • R&B
  • Rap

BeatStars CEO Talks G3's Viral Hit "Tweaker" and How New Voloco Partnerhips Can Shape Music's Future

  • January 25, 2025
  • Kalen Murphy
View Article
You May Also Like
View Article
  • Indie
  • Interviews
  • Pop
  • R&B

From FOMO to JOMO: Misha and cocabona find freedom in the pause [interview]

  • October 16, 2025
View Article
  • Dance
  • Hip-Hop
  • Indie
  • Music Videos
  • Pop
  • Uncategorized

Jason Shay Crafts His Own World With 'Feel Alive Again' (Video)

  • October 16, 2025
View Article
  • Mainstage
  • Pop
  • Punk

Talking pop-punk, inspirations, and new live album with Bowling For Soup’s Jaret Reddick [Interview]

  • October 16, 2025
Max Norton
View Article
  • Indie
  • Mainstage
  • New Music
  • Pop

Max Norton finds new shores with “The Breakers”

  • October 16, 2025
Jolene Lozano
View Article
  • Indie
  • Mainstage
  • Pop

Jolene Lozano’s “Emotional Damage” marks the dawn of a new era

  • October 16, 2025
View Article
  • Indie
  • New Music
  • Pop

Moon and Aries shines a noir dreamscape with “Closer to You”

  • October 16, 2025
Micki XO
View Article
  • Electronic
  • Indie
  • Mainstage
  • Pop

Micki XO lights up the dark with her new anthem “Power Outage” [Music Video]

  • October 16, 2025
View Article
  • Indie
  • Mainstage
  • Music Videos
  • Pop

ENERGY WHORES challenge consumer culture with new single and video, “Pretty Sparkly Things” [Music Video]

  • October 16, 2025
Popular Music
  • From FOMO to JOMO: Misha and cocabona find freedom in the pause [interview]
    • October 16, 2025
  • Max Norton
    Max Norton finds new shores with “The Breakers”
    • October 16, 2025
  • Jolene Lozano
    Jolene Lozano’s “Emotional Damage” marks the dawn of a new era
    • October 16, 2025
  • Moon and Aries shines a noir dreamscape with “Closer to You”
    • October 16, 2025
  • Micki XO
    Micki XO lights up the dark with her new anthem “Power Outage” [Music Video]
    • October 16, 2025
Recent Scoops
  • UK Festivals Wrapped Up: A diverse weekend of music, food and culture
    • October 2, 2025
  • DNORRI is a breakout voice built for musical resonance and connection
    • September 25, 2025
  • Jay Tone is carving out his space with "Puzzles"
    • July 7, 2025
  • Matt Oakley is redefining country music with heart, soul and modernity
    • May 5, 2025
Community Voices
  • From Machismo To Mujeres: Women As The Face Of Reggaeton
    • July 14, 2022
  • Tyler the creator
    4 things I learned on the 'Call Me If You Get Lost' tour
    • March 31, 2022
  • 4 things every artist needs to think about in 2022
    • January 27, 2022
  • The TikTok Takeover of Hip-Hop
    • January 11, 2022

EARMILK EARMILK
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
All Milk. No Duds.

Input your search keywords and press Enter.