Powerful, chaotic, and loud is what to call RAINDEAR’s new single "Howl". It's about self-renewal and contains a personal touch, as she expresses her thoughts of breaking free from imprisonment and restriction. She says, “I have long felt like a lion in a cage and with this song I finally break free”.
Based in Sweden, Rebecca Bergcrantz a.k.a. RAINDEAR grew up surrounded by music- which suggests why her music is so creatively intuitive, dramatic and fearless. Since her breakthrough into the Swede-pop scene, RAINDEAR has found herself on Billboard’s ‘top 50 viral’, Apple Music’s top 100 chart, and Spotify’s New Music Friday in the US, Germany, Japan and Finland.
"Howl" is a symbolic statement of RAINDEAR’s creative capabilities. Throughout, explosive snare sounds are affected with expansive reverb and powerful synth bass, which all contribute together to accompany her powerful vocals. This track is a stark reminder of why RAINDEAR is the next generation Swede-pop musician ready to explode out of a pandemic. “After a long and painful wait filled with crashes and a massive identity crisis, I finally release music again and it feels powerful. Strangely I feel both stoic and fragile right now.”
"Howl" was released on the 17th June and will be distributed via Aloaded.
You can catch RAINDEAR live at Rough Trade East, London on the 31st of August.