Virality in music comes with a double-edged sword of newfound fame and notoriety, paired with the overwhelming anxiety of trying to best capitalize on your 'moment'. It also brings with it, a dependence on social media as a way to connect with all these newfound fans. Budding starlet and TikTok sensation Ebony Loren captures this struggle perfectly on her new gem "Phone Static" which finds the Chicagoan pining for genuine connections outside of the incessant pinging of phone notifications.
Exploding onto FYPs across the internet with her spectacular mix of radio-ready acoustic R&B and intimate Bossa Nova stylings, Loren's songwriting is possibly the most standout area of preternatural ability that will jump out in her newest track. "I wanna turn my phone off, but that's where all my friends are" Loren croons on the simplistic guitar instrumental. So much of the Midwest singer's charm comes from her heartwarming and relatable vibe, as well as a nostalgic aura generated by her intimate songwriting and unique Bossa/bedroom-pop mash-up. While different in tone from the more traditional João Gilberto cover "O Pato", that has already garnered over 400,000 streams on Spotify, "Phone Static" is the work of a budding pop singer/songwriter proving just how versatile she can be.
There's an important distinction to be made between a viral artist, and an artist who can build a following very rapidly. While neither is necessarily the 'wrong' way to build a fanbase, Loren, who has already earned 0ver 500,000 fans on TikTok, possesses that natural ability to engage with widespread fans on a deeply personal level with her down-to-earth disposition. If you haven't yet been captivated by Loren's music, then it's high time to start familiarizing yourself with her work.