One might think an essential part of being an artist or band is having the look, but not for indie pop-rock group godz. godz are an anonymous act, representing themselves collectively as a single figure. Their masked moniker forces us to focus on their sound – and what a unique and bright sound it is. Today, godz release their second single, “Kids,” along with a surreal, cartoon music video to fit.
With a click-clacking percussion, UFO-type qualities, and groovy, psychedelic synths, godz makes “Kids” easy to sing and dance along to. The vocals are easygoing, but layered with harmonizing autotune. It’s like a pop-oriented mix of MGMT and Gorillaz. Lyrically wise, godz state, "‘kids’ is about the longing for the purity and rush of young love. It’s about settling down after years of promiscuity and feeling resentful because the best pieces of you have already been given away."
The music video channels a The Wizard of Oz vibe with the scene starting out in a dull, gray world and, then, plunging into a world of color. Even though the band remains anonymous, the video provides a face to the name with their representative animated figure. Already a mystery themselves, godz should be the next group on your radar.