EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
EARMILK EARMILK
EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Music Videos
  • Pop
  • Videos

ALITA’s new visuals for “I’m Not Your Mother” empower women to find their strength

  • April 6, 2021
  • Chloe Robinson
Total
0
Shares
0
0

Penetrating pop singer ALITA knows what she wants and refuses to settle for anything else. The intoxicating talent has dropped her new video for “I’m Not Your Mother” and there is a strong fierceness that is present throughout.

The sassy tune details being fed up with a relationship cycle of needy men.“I’m Not Your Mother” constantly deals with taking care of men and this song takes a stand against social stereotypes. Through her passionate, soulful vocals reminiscent of Ariana Grande and vibrant beats, you can really feel that frustration. The coordinating video portrays the ideal 50's female: from dressing in retro attire and holding an old fashion phone to clips of 50's housewives, her message is clear. We are all familiar with that image of a woman who has dinner ready for her husband every night. A woman who does all the household chores. In this day and age though a lot has changed and ALITA is a voice for all women when she powerfully sings, “I’m not your mother. I’m your lover and your friend.”

ALITA is known for her rich, velvety vocals and honest lyricism. Her stunning songs are a personal account of feminism, love and loss. She is a fearless fighter for what she believes and it really shows in her work. You can especially sense that in “I’m Not Your Mother”. The singer describes the track as, “a song about resistance & self-discovery in the face of modern romance; it explores the implicit & explicit expectations placed on women throughout history. And how empowering it feels to set yourself free from carrying someone else’s emotions on your back.”

Connect with ALITA: Twitter | Facebook | Instagram

Total
0
Shares
Share 0
Tweet 0
Share 0
Share 0
Related Topics
  • ALITA
  • Pop
Chloe Robinson

Hey, I'm Chloe and I love checking out and writing about my local music scene in Los Angeles.

Previous Article
  • Dreampop
  • Dreamwave
  • Music Videos
  • Pop
  • Videos

Quelle Rox unleashes fiery dreampop banger "Waves" [Video]

  • April 6, 2021
  • John Peterson
View Article
Next Article
  • Hip-Hop
  • Music Videos
  • Rap

November's "Antisocialite" digs deep into his dark persona [Video]

  • April 6, 2021
  • Tayo Odutola
View Article
You May Also Like
Ben Miller
View Article
  • Indie
  • Jazz
  • Mainstage
  • New Music
  • Pop

Ben Miller unlocks shares mysticism with “Quintessence”

  • September 9, 2025
View Article
  • Dreampop
  • Electronic
  • Indie
  • Indie Pop
  • Indie Rock
  • Shoegaze

We might be dreaming, but Sword II just dropped a single, "Even if it's Just a Dream" [Music Video]

  • September 9, 2025
View Article
  • Pop
  • R&B

Kitty Kristof makes a statement with her playful new track “Seduction”

  • September 9, 2025
Tamar Berk
View Article
  • Indie
  • Mainstage
  • Pop

Tamar Berk returns with vulnerable new album “ocd”

  • September 9, 2025
The Bergamot
View Article
  • Hip-Hop
  • Indie
  • Mainstage
  • Pop

Indie duo The Bergamot returns with heartfelt anthem of hope on “Give Love Away”

  • September 9, 2025
BABY T
View Article
  • Indie
  • Mainstage
  • Pop
  • Rap

BABY T’s “40” delivers heartbeat hip-hop with global flavor

  • September 9, 2025
View Article
  • Electronic
  • Indie
  • Mainstage
  • Pop

Heart Chain shares a cathedral of sound in new single “Reconstructed”

  • September 9, 2025
View Article
  • Indie
  • Indie Pop
  • Indie Rock
  • Music Videos
  • Pop

bülow Unearths Raw Emotion in Breakup Anthem "Goldmine" [Video]

  • September 8, 2025
Popular Music
  • Ben Miller
    Ben Miller unlocks shares mysticism with “Quintessence”
    • September 9, 2025
  • [Interview] ATEEZ chats "In Your Fantasy" remix, experimenting with more genres and what's next
    • September 9, 2025
  • Tamar Berk
    Tamar Berk returns with vulnerable new album “ocd”
    • September 9, 2025
  • The Bergamot
    Indie duo The Bergamot returns with heartfelt anthem of hope on “Give Love Away”
    • September 9, 2025
  • P Dope shares engaging new release "Dime Bags" [Video]
    • September 9, 2025
Recent Scoops
  • Jay Tone is carving out his space with "Puzzles"
    • July 7, 2025
  • Matt Oakley is redefining country music with heart, soul and modernity
    • May 5, 2025
  • Texas’ Blacktop Mojo does rock music the way it should be done
    • April 29, 2025
  • Tha Rapper Haiti blends authentic style with musical passion
    • April 28, 2025
Community Voices
  • From Machismo To Mujeres: Women As The Face Of Reggaeton
    • July 14, 2022
  • Tyler the creator
    4 things I learned on the 'Call Me If You Get Lost' tour
    • March 31, 2022
  • 4 things every artist needs to think about in 2022
    • January 27, 2022
  • The TikTok Takeover of Hip-Hop
    • January 11, 2022

EARMILK EARMILK
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
All Milk. No Duds.

Input your search keywords and press Enter.