EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
EARMILK EARMILK
EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Hip-Hop
  • Music Videos
  • Videos

Run The Jewels become action figures for a limited time in “Walking In The Snow” [Video]

  • January 4, 2021
  • Mark Salisbury
Total
0
Shares
0
0

Covid restrictions have led to some pretty creative solutions to the problems of making music videos. When viewed together, they can be seen as a time capsule for a historic event. You’ve got your classic Zoom call style videos where the band wile out in their tastefully decorated living rooms, you’ve got bands fully rendered in CGI performing while levitating. I think I heard that. We’ve also seen a big rise in animated videos, which has pushed the medium forward.

Run The Jewels have contributed to this evolution with the latest video from their RTJ4 album, “Walking In The Snow”. El-P and Killer Mike are so perfectly rendered as action figures in this video that it seems inevitable there will be a tie-in merchandising deal. Little El-Ps in Happy Meals is the next logical step.

Mike and El bust out of the box, climb down the drawers and watch as an anarchist toy faction takes on a group of sci-fi overlord toys in a war for freedom. The scenes of toy attacking toy are particularly harrowing. Obviously RTJ join the rebellion, blast the Ice King and live happily ever after. “Walking In The Snow” joins the long list of hugely innovative Run The Jewels videos, each is like a miniature franchise which happily stands alone or as part of an interconnected universe.

The track is prime RTJ, you could call it a stand-out from their latest album but you could also say that for all of the other tracks. El and Mike both go in, Mike drops a Bukowski reference, clearly knowing that it’s one of my criteria towards a classic verse. Well played. Employing a Gangsta Boo hook, which worked beautifully on Run The Jewels 3, elevates the track again. The promise of regular quality Run The Jewels output has been one of humanity’s saving graces in recent times, may they continue to do so forever whether they want to or not.

Connect with Run The Jewels: Facebook | Twitter | Instagram

Total
0
Shares
Share 0
Tweet 0
Share 0
Share 0
Related Topics
  • action figure
  • EL-P
  • Gangsta Boo
  • hip hop
  • hiphop
  • Killer Mike
  • music video
  • rtj
  • rtj4
  • Run the Jewels
  • Video
  • walking in the snow
Mark Salisbury

Previous Article
  • Instrumental
  • Jazz
  • Lo-Fi

The JuJu Exchange tackle the grief from 2020 on "I Can't See My Eyes"

  • January 4, 2021
  • Coady Raab
View Article
Next Article
  • Alt-Pop
  • Indie

Poolfire shares tantalizing alt pop “Raspberry Lips” single

  • January 4, 2021
  • Sean Kayden
View Article
You May Also Like
View Article
  • Mainstage
  • New Music
  • R&B

Yaya Bey’s 'do it afraid' is a fearless call to dream bigger

  • June 20, 2025
View Article
  • Hip-Hop
  • Mainstage
  • R&B
  • Soul

KWN’s EP 'with all due respect' is a sultry R&B standout

  • June 20, 2025
View Article
  • Hip-Hop
  • New Music

Josh Jacobs drops thought provoking single "LANDFill" from new album, 'Mis Ancetros Dijeron…'

  • June 20, 2025
View Article
  • Hip-Hop

Shoka Sunflower unpacks emotional avoidance on "Two Step"

  • June 19, 2025
View Article
  • Hip-Hop
  • Rap

Australia's Sexton teams up with Fat Trel for energizing single "Ftt"

  • June 19, 2025
View Article
  • Dance
  • Hip-Hop
  • R&B
  • Rap

Briannagh D connects with hip-hop legend MC Lyte for fresh song "Realest Whine"

  • June 19, 2025
View Article
  • Hip-Hop

Me Less taps into faith and identity on “Transcended”

  • June 17, 2025
View Article
  • Music Videos
  • New Music

David Franklin Courtright shares slow-burn track "in a garden of love"

  • June 17, 2025
Popular Music
  • Nastiya Kai chats new single "Goodbye", traveling the world, mental health and more [Interview]
    • June 20, 2025
  • Peter Doran unveils a tapestry of wonder and truth on "All the World is Running on a Mystic Code"
    • June 20, 2025
  • Imbermind drops an electrifying debut Album "Never Ending"
    • June 20, 2025
  • Suki Summer delivers a raw and radiant EP "LOVESICK AND SICK OF LOVE"
    • June 20, 2025
  • Joey Micelli
    Joey Miceli and LEXXE deliver a new single, “Remedy”
    • June 20, 2025
Recent Scoops
  • Matt Oakley is redefining country music with heart, soul and modernity
    • May 5, 2025
  • Texas’ Blacktop Mojo does rock music the way it should be done
    • April 29, 2025
  • Tha Rapper Haiti blends authentic style with musical passion
    • April 28, 2025
  • Glorybots redefines rock with latest album 'mad.end'
    • April 10, 2025
Community Voices
  • From Machismo To Mujeres: Women As The Face Of Reggaeton
    • July 14, 2022
  • Tyler the creator
    4 things I learned on the 'Call Me If You Get Lost' tour
    • March 31, 2022
  • 4 things every artist needs to think about in 2022
    • January 27, 2022
  • The TikTok Takeover of Hip-Hop
    • January 11, 2022

EARMILK EARMILK
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
All Milk. No Duds.

Input your search keywords and press Enter.