Snow Tha Product is back in the field with a display of pure lyrical skill mixed with her unique personality and of course some pizazz to complete the mission. Her new bubbly single "How I Do It" is testament to the many tricks up her proverbial sleeves from her passionate delivery, bilingual flows and distinct wittiness. The song is pretty much Snow having fun over a serviceable 808-laden beat while teasing the naysayers who are left wondering how she got to this stage in her life. Sure enough she subtely tackle other topics like femininity and her Mexican roots which she doesn't shy away from on this song. With lines like "...My parents came straight from Mexico they made their mess and then went back..." Snow holds nothing back and keeps the unfiltered energy from start to finish.
The visuals are somewhat straightforward but also rely on performance shots and a lot of zany antics where Snow really shows her quirky side. In just under 3 minutes, Snow Tha Product shows us how to do it, and that’s how it’s done. I recommend you to watch her vlogs on her Instagram, it's really wild.
Get it on all digital platforms here.