Argentine artist Daniela Spalla returns with an isolated display of unreciprocated love on her latest video and track "Copy Paste." The Adán Jodorowsky production somberly guides the track with his signature electronic pulse towards an '80s love ballad rendition, and affirms Spalla is ready to venture into a new realm of sounds.
While the artist's acclaimed 2018 album, Camas Seperadas, continues to be a threshold of expectations for the artist — bearing many accolades to its touch — "Copy Paste" follows suit to last year's "Te Veo A La Salida." Moving away from the easy listening sounds of the '70s to a different slice of vintage pop, Spalla's track wistfully mediates on the past.
As usual, Spalla's songwriting strikes many chords and is the centerpiece of the track. Modernized electronica maintains a composed disposition to Spalla's poetic schemes. There's moments of reflection and sincere truths unfolding as she realizes she was simply copying and pasting herself in different scenarios to understand someone better. Though, from Spalla's soft vocals, no amount of regret spills. An act that could only come from being desensitized due to a continuous heartbreak ("Y me enredé de las sombras de tu corazón roto, me terminé perdiendo en tu silencio / And I got tangled up in the shadows of your broken heart, I ended up losing in your silence").
Through its visual counterpart, "Copy Paste" entertains the sad reality of loving so much you lose yourself in the process. Spalla wears many hats, once again in an attempt to impress another. Andres Kenguan's direction is lighthearted but still pulsates with Spalla's heavy heart. We see Spalla sport a pink wig as a DJ, ride through the uncharted desert on a motorcycle, train as a boxer, and go through a series of dead end doors. In fact, instead of getting closer to someone, the video throws Spalla back at the start, cleverly demonstrating being stuck in a cycle.
And just like the soundtrack and plot of a John Hughes film, the track and video leave an audience on a suggested restful state of hope. The loving tales of Spalla always offer solitary and reflective haunts transmuted to different sonic eras. And with "Copy Paste," we continue to anticipate how the artist will interpret these eras and aide the current stream of Latin music.
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