The creative new visual from Part Time Cooks dives into the different ways social media is used, especially by aspiring entertainers, while also documenting their journey into making a name for themselves across the world.
"50 Likes" is the perfect introduction to this rap duo coming from Korea. While previous fans will recognize the light-hearted, feel good raps and outlandish style of Black Moss and Saul Goode, newcomers will get the opportunity to see the two at their best. On a track that seems built for a western audience, the tone is quickly set with schoolyard shouts and a slow groove produced by Yuefoh. As you can tell by the video the focus of this song is social media from their perspective.
Mndset worked with the pair to create this visual that matched the message of being proud of their social media prowess and taking light jabs at some of their peer's internet agendas. The video also serves as a behind the scenes look at what keeps the group ticking from trips to barber shop to live performances, through the lens of their Instagram and Facebook feeds. Part Time Cooks continues to build on their collection of creative visuals as this one is a follow up to California Butterflies a colorful, effect filled, visual. For more of what you see in the video be sure to follow the fun in the links below.