2018-10-25T12:15:29-04:00 2018-10-25T11:34:34-04:00

Supernaive explore loneliness in new video for "Be My Friend"

Anyone who has ever lived in a city knows that residing in a bustling place teeming with people and endless activities does not make you immune to loneliness. It may seem paradoxical, but it can be isolating to live in such a busy metropolis. The electronic group Supernaive explore this phenomenon in a new video of their single “Be My Friend,” from their Lions & Pigs EP, which came out back in April.

The melancholic video, which was directed by A$AP Rocky collaborator Antoine Bal, explores the feelings of urban loneliness through the lens of a white collar worker who spends a night meandering through the streets of one of the most densely populated cities in the world: Tokyo. While the protagonist ventures through the city, encountering various characters and experiences along the way, he can’t seem to escape the feeling of solitude, which comes to a climax in the video’s final moments.

The Paris and Tokyo-based brothers behind Supernaive have drawn inspiration from early 90s Japanese cinema for their music and were thrilled to be able to film a music video in Tokyo with local actors. “Be My Friend” was shot on film using Kodak 16mm stock, which gives it a nostalgic feel. Pairing that visual aesthetic with the propulsive, atmospheric music makes “Be My Friend” a memorable experience.

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