A self-producing multi-instrumentalist at only 19 years young, King Princess is the initial signee to Mark Ronson's newest label Zelig Recordings. She's proved with only 2 songs that she could be the next fresh voice to take over pop. Her debut single "1950" dropped on February 23 and has amassed millions of plays on Spotify since. Its coy and sweet love-soaked lyrics are impossibly catchy (just ask Harry Styles).
I love it when we play 1950.
— Harry Styles. (@Harry_Styles) March 7, 2018
The accompanying music video for "1950" takes the form of stylized flashback footage featuring King Princess and a love-interest. The two of them slow dance in front of a 50's-esque prom picture set, and her simple and sincere voice is carried by equally-nostalgic production. The home video feel and her eyeliner mustache are dead giveaways of her quirky persona: a refreshing break from the often oversexed and hollow love-song niche in pop music. Her newest track "Talia" dropped last weekend. The lyrics are personal but it's hard to suppress the urge to sing along as if they're written about your own heartbreak— "If I drink enough, I swear that I will wake up next to you." The track is the second piece of King Princess's growing repertoire and undoubtedly will be another shattering success on music streaming platforms.