Yes, today is Thursday, but is there a better day to launch EARMILK's new #WomenCrushWednesday series than International Women's Day? Today and every Wednesday for the foreseeable future, EARMILK will profile one female musician or music industry professional and celebrate the contributions they have made to the current musical zeitgeist.
For the first installment of the weekly series, we're shining a light on burgeoning electro-pop musician Elohim. The mystique of the LA-based artist lies not only in her powerful name, but also in her status as a bona fide dual threat. She can sing and produce, and do them so seamlessly and with such joie de vivre that she makes it look easy. A self-taught musician hellbent on galvanizing the crossover scene, she is an out-of-the-box thinker whose approach on any given day is as easy to guess as the next words out of Donald Trump's mouth. We're talking about a woman who once took one of her own tracks and made a mariachi version.
Take, for instance, the music video for her latest anthem "Fuck Your Money," where she gets dragged through a hospital in a spell of hysteria before flipping off the doctors through the security camera. Needless to say, she does not blur out the middle fingers. In a day and age where artists use their music videos as vehicles to arrogantly plug desperate gimmicks and clickbait tactics, resorting to hackneyed images of bikini-clad women frolicking on white sand beaches and the 'Cash Me Ousside' gremlin standing on a Cadillac she probably stole, Elohim challenges the norm. The unique video serves as a prime example of her ability to not only tell stories with her music but also produce alluring visuals with dark undertones that contain just the right amount of glamour to make other artists envy her style.
An artist with the audacity to adopt a sacred Hebrew word for "God" as her stage name had better bring it during live shows too, right? Combining her herculean name with beguilingly gloomy live elements, Elohim creates a spellbinding contrast that makes her a force to be reckoned with in the live area. You will find her striking the keyboard with angst and belting out the tunes that put her on the map as one of the most promising crossover artists in the game, like her intoxicating Louis The Child collaboration "Love Is Alive" and her plucky synthpop-inspired electronic jam "The Wave."
Elohim is set to join The Glitch Mob on tour this summer, which culminates in what should be a rip-roaring show at Red Rocks on 6/28. You can purchase tickets via her website here.