EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
EARMILK EARMILK
EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Future R&B
  • Music Videos
  • Videos

THEY. release a hallucinatory visual for "Back It Up" [Video]

  • May 12, 2017
  • Rasheed Tulay
Total
0
Shares
0
0

At this point in time, it is apparent that Mind of A Genius records can do no wrong. The label was definitely on to something when they signed the alternative-R&B duo THEY. who have provided nothing but the most genre-bending production and infectious songwriting to come out of the genre in a long time. They released their acclaimed debut Nü Religion EP back in 2015, which featured the intoxicating single "Back It Up". A few days the duo finally unveiled some psychedelic visuals for the standout single directed by Jack Begert.

The video features the duo in a number of smoked out set pieces, riding around in an old school while the scenery rapidly shifts between hallucinatory backdrops and vignettes of a curly haired beauty. The duo are slowly proving themselves to have the best music videos in the game! Watch the video above and be sure to check out the group's debut album, Nü Religion: HYENA on a streaming service near you!

Connect with THEY.: Twitter / Facebook / Soundcloud

Connect with Mind of A Genius: Twitter / Facebook / Soundcloud

Total
0
Shares
Share 0
Tweet 0
Share 0
Share 0
Related Topics
  • THEY.
Rasheed Tulay

Previous Article
  • Club Dance
  • Dance
  • Synth

Axwell /\ Ingrosso unleash their inner synthwave on "Renegade"

  • May 12, 2017
  • Ry Smith
View Article
Next Article
  • Tech House

Jonas Rathsman unveils 'Within Borders' EP through his new label

  • May 13, 2017
  • Claire Ruder
View Article
You May Also Like
View Article
  • Music Videos
  • Pop
  • R&B

Erica-Cody makes a huge impression with empowering anthem "grl, don’t do it!" [Video]

  • June 2, 2025
View Article
  • Music Videos

Lucy Lane shares cathartic offering "I Have Been My Mother’s Pain"

  • June 2, 2025
View Article
  • Hip-Hop
  • Music Videos
  • Rap

Ovrkast. releases fresh video for "Strange Ways" (ft. Vince Staples), from 'While The Iron Is Hot' album

  • June 2, 2025
View Article
  • Alt-Pop
  • Electro Pop
  • Electronic
  • Hip-Hop
  • Indie
  • Music Videos
  • Pop
  • R&B
  • Rap
  • Rock

Artists to put on your playlist for Summer 2025

  • May 30, 2025
View Article
  • Hip-Hop
  • Music Videos
  • Rap

Hoodtrophy Bino and Lefty Gunplay prove you should never underestimate them on “123” [Video]

  • May 30, 2025
View Article
  • Indie Pop
  • Music Videos
  • Pop

ILUKA takes down LA’s “California Boys” with sharp new single [Video]

  • May 30, 2025
View Article
  • Ambient
  • Experimental
  • Music Videos

Cory Cullinan, Riley Max and Sidney Cullinan collaborate for riveting "2025 Alive" [Video]

  • May 30, 2025
View Article
  • Hip-Hop
  • Music Videos
  • Rap

Lil MC shares fresh new visual for "They Don't Need Me"

  • May 29, 2025
Popular Music
  • Kizz Daniel
    Kizz Daniel drops his new EP, “UNCLE K: LEMON CHASE”
    • June 2, 2025
  • Fraser Morgan delivers vibrant and playful EP 'Songs About Girls'
    • June 2, 2025
  • Lucy Lane shares cathartic offering "I Have Been My Mother’s Pain"
    • June 2, 2025
  • WATCH: Dua Lipa gets nostalgic with audience in Germany as she swoons on "Stolen Dance" cover
    • June 2, 2025
  • Ovrkast. releases fresh video for "Strange Ways" (ft. Vince Staples), from 'While The Iron Is Hot' album
    • June 2, 2025
Recent Scoops
  • Matt Oakley is redefining country music with heart, soul and modernity
    • May 5, 2025
  • Texas’ Blacktop Mojo does rock music the way it should be done
    • April 29, 2025
  • Tha Rapper Haiti blends authentic style with musical passion
    • April 28, 2025
  • Glorybots redefines rock with latest album 'mad.end'
    • April 10, 2025
Community Voices
  • From Machismo To Mujeres: Women As The Face Of Reggaeton
    • July 14, 2022
  • Tyler the creator
    4 things I learned on the 'Call Me If You Get Lost' tour
    • March 31, 2022
  • 4 things every artist needs to think about in 2022
    • January 27, 2022
  • The TikTok Takeover of Hip-Hop
    • January 11, 2022

EARMILK EARMILK
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
All Milk. No Duds.

Input your search keywords and press Enter.