2017-05-12T19:02:27-04:00 2017-05-12T19:46:00-04:00

THEY. release a hallucinatory visual for "Back It Up" [Video]

At this point in time, it is apparent that Mind of A Genius records can do no wrong. The label was definitely on to something when they signed the alternative-R&B duo THEY. who have provided nothing but the most genre-bending production and infectious songwriting to come out of the genre in a long time. They released their acclaimed debut Nü Religion EP back in 2015, which featured the intoxicating single "Back It Up". A few days the duo finally unveiled some psychedelic visuals for the standout single directed by Jack Begert.

The video features the duo in a number of smoked out set pieces, riding around in an old school while the scenery rapidly shifts between hallucinatory backdrops and vignettes of a curly haired beauty. The duo are slowly proving themselves to have the best music videos in the game! Watch the video above and be sure to check out the group's debut album, Nü Religion: HYENA on a streaming service near you!

Connect with THEY.: Twitter / Facebook / Soundcloud

Connect with Mind of A Genius: Twitter / Facebook / Soundcloud

Future R&B · Music Videos · Videos


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