LA-based singer Loren North has all the ingredients one looks for in a new age indie pop star. She delivers these unforced, very natural flowing vocals that can complement a catchy melody while still introducing cool, chill beat & synth sounds. The track "feel it out" is charged with heartfelt lyrics but provide uptempo electronic elements that evoke deep emotion with a listener while allowing the ability to dance along if they so choose. EARMILK is excited to premiere the video for that track today, which highlights how one can really immerse themselves within this track and maybe provide the opportunity for the melodies and the lyrics to escort you through opening up some past, deep-rooted emotions. Check it out below.
“The director for this video, Embryo, and I really wanted to capture this idea of finding yourself again after separating from a past love or identity. At the same time I feel like the video leaves room for the person watching to interpret it and relate it to whatever is going on in their life. I had so much fun shooting this video, and hope everyone enjoys the beauty of the different natural surroundings." Loren North