Seattle's own hip hop newcomer McClarron brings a breath of fresh air to the rap game with his impeccable work ethic and amazingly true talent. It all began back in 2011 when McClarron joined up with a handful of close friends to start a new lifestyle brand. McClarron became the marketing director for the emerging Rich Kids brand. Rich Kids officially took off in 2012 when Jay-Z himself was spotted sporting a Hooligans sweatshirt at a Brooklyn Nets game.
McClarron's bigger aspirations led him to create the Craving Amazing Vol. 1 mixtape with partner Zac Levine, better known in the Seattle music industry as SwelLife. The mixtape, which dropped back in early April, features beats from producers by the like of Araabmuzik and Baauer. The Craving Amazing mixtape builds a soundtrack to McClarron's immersing lifestyle brand that is now just growing headway. Crazing Amazing is better known as a fashion, art, and music digital lifestyle brand.