2012-02-26T18:46:20+00:00 2012-03-04T04:27:23+00:00

WZRD (Kid Cudi & Dot da Genius) – WZRD [Album Review]

When it comes to rock/hip-hop albums, everything has to do with skateboarding. See, Lil Wayne announced that he would follow up his very large and successful Tha Carter III with a rock album – what is Rebirth? – and then he announced that he had taken up skateboarding, which supposedly put the stamp of approval on his creative departure. Kid Cudi, on the other hand, did no such thing. Yes, he announced that he would be working on a rock album, WZRD, alongside producer and long-time collaborator Dot da Genius, but he did not start skateboarding. And if you consider all of his past work, WZRD is not really a departure at all. It’s the album Scott has been meaning to create from the very inception of his art.

Look at the records from Scott’s debut mixtape, A Kid Named Cudi, as well as his demo. You'll see that a bunch of the beats are reworkings of older records, records that Scott was probably influenced by coming up in New York City in the mid to late 2000’s. “Heaven At Nite” is a Ratatat song; “The Prayer” is Band of Horses; “Down and Out” OutKast; “I Be” Bob Dylan; “50 Way To Build A Record” DJ Quik. The list goes on and on, but by no means is it surprising, considering the range of artists Cudi has enlisted for his first two studio albums, Man on the Moon I & II. They include: Ratatat, MGMT, Cage, St. Vincent, Cee-Lo Green, among others. Now consider WZRD. Really, the album is an accumulation of all Cudi’s influences thrown into a big pot, and boiled to perfection by the Grammy-nominated beatsmith, Dot.

The first big moment of the album (those astute bits of wisdom Cudi is known for) comes on track 4, entitled “Love Hard”, a medley of sweet violin and sour guitar riffs that breaks into an airy synth-driven instrumental halfway through the song. “What you gonna say to me, you wanna tell me somethin, but let it please be true, now what you want from me, never mind, don’t say a thing to me, I want to see what’s in your eyes,” groans Cudi, addressing a potential lover, trying to gauge whether they’re in the game to ‘love soft’ or to ‘love hard’. Another big moment comes on “Dr. Pill”, near the end of the album, when Scott laments, “My head is always busy, stuck in a-, stuck in a-, stuck in a place I’ve been way far too long, it’s not paranoia, I’m stuck in this hell, in this shell I’m secure.” The record is a spastic exercise in losing control, with noisy guitar and a topsy-turvy melody from Scott that recalls recurrent bouts with Percocet. “Where Did You Sleep Last Night?”, the Nirvana/Leadbelly cover, is yet another highlight, especially the way in which Scott emphasizes the word "pines." It brings a new meaning to the lyrics. Just don’t jam to the record after listening to Kurt Cobain perform it unplugged in New York City. It’s bound to ruin the experience. The last triumphant moment on WZRD comes via the very last record, “Upper Room”, which is far more hip-hop and of Dot’s groove than anything else on the album. Scott spits, “I don’t believe your words, and most people are pussies, scared to be what God made them to be,” over skittering hi-hats, buoyant synths, and heavenly hand claps, expressing triumph over what everyone else probably would have wanted for Kid Cudi.

You see, Scott always intended to follow his own lane in the hip-hop game, but before he could fully imagine that vision, he had to appease the masses. High school kids wanted more of that bull about the lonely stoner who ‘wake and bakes’ each morning, rages, and abides by the ever-changing vocab of the in-crowd. This audience, the core 12-23 age group, has always been the one selling out Cudi's shows, building his reputation, and facilitating the record sales of his two commercially-successful studio albums. Needless to say, Scott owes a considerable amount of debt to this audience. Because now that he has "put on," as they word it in the hip-hop biz, Scott can do whatever the hell he wants with his music. WZRD is a prime example of that freedom, and an excellent one at that. All it took was a couple years of hip-hop martyrdom, smoking dope and abusing his body, for Scott to reach this all-exclusive stratosphere of artistic whimsy. Now he can make a rock album and sell it – what he always wanted to do – and not have to worry about scaling back into the shadowy depths of musical obscurity. In a way that plan sounds cowardly… or perhaps noble? Either way, that's America for you.

      The Upper Room (WZRD)
Stream: Kid Cudi – The Upper Room (WZRD)

      WZRD - Brake
Stream: WZRD – Brake


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  • I have bee waiting for this for so long! This flow just gets me

    =b February 26, 2012 7:00 PM Reply
  • Oh man SOO true about having to sell his music to the "crowd" to make music he wants to make!! I believe he even states this in one of his songs but I can't remember the name…. anyways good post! 

    Sikoti Langi February 27, 2012 12:30 AM Reply
    • Yeah, Sikoti, I think Man on the Moon II was probably the most obvious example of this, that whole liquid 'cocaine' business haha Cudi even went so far as clearing up with the media that it was not 'liquid cocaine', but the actual real shit. Whatever, he's finally making the music he was meant to make all along, I believe, which if freakin awesome. I'm a huge supporter of the WZRD project as you can tell from the article :)

      Oh, and I know on "Do It Alone" he talks about being a martyr or whatever, great jam as well. He was telling us back then what was to come…  

      Petermarrack February 27, 2012 12:38 AM Reply
  • This is what I like to hear. Thanks for the write-up. Recently, hip hop music wit emotional depth has been trickling into the mainstream and i LOVE IT. as an artist myself, this is what i love to see.

    Kudi's awareness let's us become aware ourselves of the torture in his soul. Although unfortunate, it's beautiful.

    Embryotik February 27, 2012 1:58 AM Reply
    • what kind of music, Embryotik?

      Petermarrack February 28, 2012 12:56 AM Reply
  • 50 Ways is a beat from Paul Simon's "50 Ways To Leave Your Lover" . Just saying. SMH. 

    Ixxjoelxxi February 27, 2012 7:52 PM Reply
    •  Which makes even more sense, Joel. I'm going to go check that song out! Thanks man.

      Petermarrack February 28, 2012 12:55 AM Reply
  • Man, I'm soo annoyed though.  Whenever I want to buy a CD, it's never at Futureshop or Best Buy.  It isn't on amazon.ca.  I'm not down ordering it off amazon.com and paying 8 bucks for shipping, when the album is 10 bucks.  I like buying physical copies and don't really like itunes. 

    Questlove92 February 28, 2012 12:08 AM Reply
  • Kid Cudi needs too smoke some weed!!

    fan1 February 28, 2012 12:55 AM Reply
  • this sucks dick and sounds terrible

    Penis February 28, 2012 5:16 PM Reply
  • "Because now that he has "put on," as they word it in the hip-hop biz"
    Yo Earmilk. Hire a writer with a background in hip hop. Not an awkward white kid who has to point out he's an awkward white kid.

    aboynamedandy February 28, 2012 9:39 PM Reply
  • Your comment about lil wayne is right on! Dope album Cudi kills it as expected 

    Jay February 28, 2012 11:20 PM Reply
  • I feel as though your first two paragraphs are spot on, though the final result of this album is far from perfection.  The overall composure remains just too simplistic and unauthentically made to fit in with low fi trends that it truly dampens the artistic merit of the album.  Still definitely a listenable Cudi work, but nothing of greatness.  I'll be waiting for the day WZRD learns how to make a song with more than basic chord progressions and middle school guitar playing.  

    Brendan Rice February 28, 2012 11:44 PM Reply
  • pink floyd steeze but without the musical genius or message.
    it becomes an abrasive mess instead of a dope beat with og flow (CuDi circa before this shit)

    #swag February 29, 2012 7:55 AM Reply

    Creation March 5, 2012 11:26 PM Reply
  • I think wzrd is ok, but his last album was a lot better. mr.ranger my shit. I feel the only way to enjoy the wzrd is to take some acid. I miss the old cudder!!

    :^{l April 11, 2012 11:00 PM Reply

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