EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
EARMILK EARMILK
EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Hip-Hop
  • Rap

J. Cole – Lost Ones [Video]

  • October 29, 2011
  • Liz Choi
Total
0
Shares
0
0

If what you know about J. Cole is merely peripheral, consider watching this video and it might convince you to get know his discography a little better. That's almost exactly what happened to me, as someone who had really no idea what his body of work looked like until I watched this video and heard this song.

As we all know, "Lost Ones" came out earlier this year on Cole World but the video was only released this week. And even then, this particular video was originally shot a few years ago in 2008, before Cole was signed to a major label. According to BAM (By All Means), the media collective that produced it, the video was made with "no budget, no label backing, and really no experience." Yet it's one of the best videos I've seen in a long time.

[youtube]https://www.youtube.com/watch?v=y-vQ_VsTkn0[/youtube]

I'm sure part of the reason this video and song are so compelling is because songs this raw are a rarity in mainstream rap. But nonetheless, the visual storytelling keeps up with Cole's solid tracks. It's kind of strange that BAM doesn't want to be known for making music videos because they're not all that bad at it. But I get it, they make much more than videos — they're making art.

BAM Official

BAM Twitter

@lizchoi

Total
0
Shares
Share 0
Tweet 0
Share 0
Share 0
Related Topics
  • BAM
  • J. Cole
Liz Choi

Previous Article
  • Hip-Hop
  • Rap

History of Rap 3 w/ Jimmy Fallon, Justin Timberlake

  • October 29, 2011
  • Liz Choi
View Article
Next Article
  • Dubstep

Daily 2% – Chilled and Ready to Serve [Benga]

  • October 29, 2011
  • Jeff Lourenço
View Article
You May Also Like
View Article
  • Hip-Hop
  • Music Videos
  • Rap

Ovrkast. releases fresh video for "Strange Ways" (ft. Vince Staples), from 'While The Iron Is Hot' album

  • June 2, 2025
View Article
  • Alt-Pop
  • Electro Pop
  • Electronic
  • Hip-Hop
  • Indie
  • Music Videos
  • Pop
  • R&B
  • Rap
  • Rock

Artists to put on your playlist for Summer 2025

  • May 30, 2025
View Article
  • Hip-Hop
  • Music Videos
  • Rap

Hoodtrophy Bino and Lefty Gunplay prove you should never underestimate them on “123” [Video]

  • May 30, 2025
View Article
  • Hip-Hop

BLK LT$ finds her voice in the echo of legends with 'Honey: The BLK LT$ Meets The Killa Bees' [INTERVIEW]

  • May 30, 2025
View Article
  • Hip-Hop
  • Rap

Amadeus360 and Devine Carama share raw new single "Respect Due" (ft. Sadat X)

  • May 29, 2025
View Article
  • Hip-Hop
  • Music Videos
  • Rap

Lil MC shares fresh new visual for "They Don't Need Me"

  • May 29, 2025
View Article
  • Hip-Hop
  • Music Videos
  • Rap

MAVI and Earl Sweatshirt join forces for refreshing new offering "Landgrab" [Video]

  • May 28, 2025
View Article
  • Indie
  • New Music
  • R&B

Toronto Artist Khadijah Lopez Taps In Sheldon Sabastian For a Sweet 'Promise'

  • May 28, 2025
Popular Music
  • WATCH: Dua Lipa gets nostalgic with audience in Germany as she swoons on "Stolen Dance" cover
    • June 2, 2025
  • Ovrkast. releases fresh video for "Strange Ways" (ft. Vince Staples), from 'While The Iron Is Hot' album
    • June 2, 2025
  • Artists to put on your playlist for Summer 2025
    • May 30, 2025
  • Hoodtrophy Bino and Lefty Gunplay prove you should never underestimate them on “123” [Video]
    • May 30, 2025
  • Cory Cullinan, Riley Max and Sidney Cullinan collaborate for riveting "2025 Alive" [Video]
    • May 30, 2025
Recent Scoops
  • Matt Oakley is redefining country music with heart, soul and modernity
    • May 5, 2025
  • Texas’ Blacktop Mojo does rock music the way it should be done
    • April 29, 2025
  • Tha Rapper Haiti blends authentic style with musical passion
    • April 28, 2025
  • Glorybots redefines rock with latest album 'mad.end'
    • April 10, 2025
Community Voices
  • From Machismo To Mujeres: Women As The Face Of Reggaeton
    • July 14, 2022
  • Tyler the creator
    4 things I learned on the 'Call Me If You Get Lost' tour
    • March 31, 2022
  • 4 things every artist needs to think about in 2022
    • January 27, 2022
  • The TikTok Takeover of Hip-Hop
    • January 11, 2022

EARMILK EARMILK
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
All Milk. No Duds.

Input your search keywords and press Enter.