Today, news from VICE Media announced the closure of their electronic news and culture outlet Thump. Launched in 2013, Thump quickly became a leading and trusted voice in the mainstream and underground electronic world. The site and brand created an opportunity for the more corporate Vice parent company to connect with the artists and producers closer to the ground floor of the scene. This news sadly brings along the firing of more than 60 staff members from the Vice team worldwide.
.@thumpthump died today, we're saying goodbye w our final post ever— @ezra_marc's homage to @arca1000000's boots https://t.co/GfehRwMQED pic.twitter.com/bAgYAn4hsX
— michelle lh࿊࿊q (@MichelleLhooq) July 21, 2017
Just last month, Vice had announced a $450 million funding from private-equity firm TPG, with plans to expand their new video content driven campaigns to more than 80 countries by the first quarter of 2018. The Brooklyn-based company is currently valued at an $5.7 billion, so by no means does this news come from desperation but rather no longer see the value in ground floor journalism versus producing more video content. (smh)
As part of the music blog family, your writers will always have a home here at EARMILK to share their voice and keep supporting the scene any way possible!
