A first look into one of Kanye's 'Pablo' merch pop up stores

Yesterday, Kanye West and team announced an unprecedented retail project surrounding The Life Of Pablo. This weekend (today, Friday through Sunday, August 21st), 21 pop up stores will be opened simulataneously around the world that will feature the famed and often copied Pablo merch, with exclusive offerings tailored to each location. With details announced today, one of the project's sponsors, Sonos, has another announcement for the event. And as it opened this morning, the first photos of the London pop up have emerged.

In addition to giving customers the opportunity to listen to Life of Pablo in total surround sound, they'll be launching a new product exclusively on display for the weekend at the pop up shops. Merch and music lovers have the opportunity to unite around the listening experience, and can check out the Sonos White SUB in person. Previously, the brand's biggest and most expensive speaker offered in its modular hi fi audio system (at $699) was only offered in black.

To experience what the Pablo stores have to offer, head to Kanye's website and peep the map below.