Cheerful Music is set to make waves at Amsterdam Dance Event (ADE) 2025 with its official showcase “Building the Bridge”, taking place on Thursday, October 23, 2025, at Escape Club’s Royal Room. This high-energy night promises to unite China’s next-generation electronic music with the global stage- a collision of deep basslines, bold aesthetics, and boundary-pushing creativity.
Designed as a cultural and musical exchange, "Building the Bridge" celebrates the fusion of global and Chinese dance influences. The event will feature DJ sets and live performances from international and Chinese collaborative artists, a Live Song Plug Showcase where topliners pitch songs in real time, and a Cultural Exchange Segment exploring the evolving Global/Chinese music landscape.
More than just a party, this is a networking hub for labels, A&Rs, DJs, publishers, sync agencies, and streaming curators from both East and West. Whether you’re a tastemaker scouting new talent or a fan craving something fresh, this showcase offers an immersive experience where new sounds and stories are born.
Tickets are €15 (early bird), with limited complimentary passes available during Cheerful Music’s networking drinks- complete with free Chinese cocktails for the lucky few.
Founded in Shenzhen in 2019, with a London branch launched in 2023, Cheerful Music has become one of China’s most forward-thinking record labels. Known for global hits like “Yi Xiao Jiang Hu (Subject Three)” and “Ban Sheng Xue”, Cheerful is on a mission to bring Chinese music to the world- and the world to China.
If you want to get involved, you can buy tickets here
