Atlanta based rapper Damez pays homage to Magic City with a bass heavy strip club anthem, “UP DOWN.” Serving quirky rhymes with a charismatic attitude, the single is the soundtrack for the turn-up. The accompanying music video features the rapper’s elaborate outfits, flashing lights, and voluptuous exotic dancers.
“UP DOWN” has a stereotypical trap beat equipped with synthesized drums and hi-hats. Damez capitalizes on the classic Atlanta hip-hop sound of the instrumental with smooth verses that blend quickly into bass drops. The track is a guilty pleasure that incites confidence and inevitable twerking. He raps, “Make that shit clap on the couch / Make that shit clap on a trick / Make that shit clap on the flo' / Make that shit clap on the dick,” with a slight inflection in his voice as he ends each bar.
Damez exudes a captivating androgyny, dancing alongside both feminine and masculine presenting dancers in the visual. He is vibrant and outspoken, comfortable with all facets of the song’s sexuality. Following the release of his EP, COVERBOY, Damez uses his many talents to tell his story with inclusivity at the forefront of his artistry.
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