Montreal indie songwriter Ruby McKinnon aka Flower Face drops haunting track “Sugar Water,” offering a sneak peek of her upcoming third LP The Shark in Your Water. Brimming with McKinnon’s trademark melancholia, the track weaves a tale of obsessive love, led by husky vocals and anthemic melodies.
McKinnon’s hushed voice layers over a foreboding instrumental of guitars and synths, making for a foreboding yet catchy production. The accompanying music adds some cinematic creativity to the earworm offering, as it captures McKinnon as a character in a retro Rock Band-style video game, backlit by a lo-fi purple and pink colour palette.
Having built a reputation as Flower Face for crafting melancholic folk music around lush bedroom pop sensibilities, McKinnon, who classically trained in piano at five, brings her life-long passion for music to life with an authentic DIY style. With intimate song writing in her real-life experiences, “Sugar Water” sees the indie talent refine her confessional style of music with polished sonics for a musical journey that strikes a balance of being enjoyable and emotional.