Parisian pop artist Benjamin Elgar continues to cement his place in the music world with his latest music video for "Better Tho." Known for his heartfelt storytelling and immersive visuals, Elgar brings a raw emotional punch to the new song as he explores personal growth and resilience after heartbreak. The track’s bold lyrics, like “I still believe in love, even through all the misery” and “Bitch, I’m doing better tho,” showcase Elgar’s ability to translate complex emotions into powerful pop anthems. Combining introspective verses with a catchy and uplifting hook, the song is both cathartic and empowering, resonating with listeners on a universal level.
Elgar played a central role in shaping the creative direction of the "Better Tho" music video, collaborating closely with his team to bring his vision to life. Set against stormy backdrops, the choreography embodies the emotional turmoil and eventual triumph described in the lyrics. With moody rain sequences symbolizing cleansing and renewal, the minimalist cinematography focuses on capturing raw emotion rather than relying on flashy effects. The result is a gripping visual that perfectly complements the song's themes of healing and empowerment.
Elgar’s diverse musical upbringing shines through in "Better Tho." Influenced by his mother’s love of 80s pop, his father’s deep connection to R&B and jazz, and his sister’s passion for rap, Elgar blends these styles seamlessly into his sound. This fusion of genres creates a unique sonic identity that balances pop, R&B, and dance elements.
Since the release of his debut single "Shameless" and the follow-up "Too High," Elgar has consistently pushed the boundaries of his artistry. His passion for storytelling extends beyond music to dance and visuals, making him a true multi-disciplinary talent. "Better Tho" reflects this creative vision, showcasing his ability to craft songs and visuals that deeply resonate with fans.
As Elgar works on his debut album, his growing discography is a testament to his evolution as an artist. With "Better Tho" gaining traction and solidifying his place in pop music, Elgar is undoubtedly a name to watch.
"Better Tho" recently climbed to #3 on the iTunes Pop Charts and secured the #9 spot globally—an impressive feat for the rising star.
Photo Credit: Brian Ziff
Connect with Benjamin Elgar : TikTok | Twitter/X | Instagram | Website
