Prolific Atlanta-based artist Dillon shares the super-dope new lyric video for “Turn the Heat Up,” the emcee’s equally grimy and funky single produced by the legendary Diamond D. The title is more than apt but the proof is in the pudding once you taste it. The jazz-infused soundscape provided by Diamond D is classy, nostalgia-inducing and groovy while Dillon's smooth flow and graphic rhyme schemes keep one locked in from start to finish. From the numerous pop references, wordplay and edgy retorts, Dillon sure delivers the goods in copious amounts. Lines like "Broadcasting live from a location that is yet to be disclosed/That's why you and I are diametrically opposed" see Dillon asserting himself above the less talented emcees who hover around the culture like hungry vultures.
For the visuals he connected with longtime collaborator and fellow hip-hop polymath, Willie Evans Jr. to create these visuals – with a little help from AI. The end result is a lyric video that’s as trippy as it is personal. There’s a heartfelt tribute to the late Paten Locke, comic superhero and villain-like illustrations of Dillion, and slick pop culture references ranging from The Shining and Ghostface, among others.
Check out the visuals and head over to your preferred streaming platform to support Dillon’s well-received Uncut Gems LP, produced entirely by Diamond D. The album is available now on vinyl, cassette (with bonus instrumentals) in various bundle formats via Bandcamp, courtesy of FULL PLATE.