Following up on recent hit “Merry Go Round,” Swiss-based singer-songwriter Ridi delivers Indo-Western pop number “Bang Bang,” carried by a strong combination of sultry vocal lines and infectious yet moody instrumentals. Rooted in the rising musician's signature of vibrant and culturally rich nuances, the anthemic brings timeless maturity with youthful charm.
Framed by a celebration of her Indian heritage as well as freedom of expression, The track explores feelings of jealousy and the relatable burden of feeling like we’re not good enough in comparison to that “perfect someone. Produced by Jungle Boi, who has worked with renowned artists like Zayn Malik, "Bang Bang," gives us a glimpse of the rising act's own experiences while encouraging us to rise above the need for perfection.
At only 18, Ridi has established herself as impressive presence not just in music but also as an anti-bullying activist with her own foundation Stop The B, channelling vulnerability and empowerment in equal parts as she continues to herself up as a rising star.
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