American actress, singer-songwriter and producer Nefertitti Avani, drops a sleek, R&B offering “Serious,” taken from her forthcoming new EP Oh, Ok dropping this summer. With sultry vocals swirling into an intricate, bluesy, electro-tinged soundscape, the track braids 90's contemporary R&B influences with tinges of soul music, elevated by Avani’s effortless riffs that exude chilling confidence and warm vibrance all at once.
Produced by Malcolm Martin, “Serious,” is an experimental blues offering which delves into the delicate balance of taking your relationships seriously without sacrificing on chasing your dreams. The earworm melody which showcases the Ohio-raised artist’s ability to genre-hop with ease, boasts elements of groovy, easy-going R&B with the powerful and enticing appeal of hip-hop, the catchy soundscape and Avani’s silky vocals ushering us toward the replay button in a comfortable haze of exhilarating music. “This track is about wanting someone to know you take them serious even through your extreme work ethic," Avani said. "I've been there before.”
Commanding respect and adoration from seniors and peers in the industry including Missy Elliot and Teddy Riley,with her crystal clear ambitions, “Winning a Grammy and taking the music industry by storm,” and spades of natural talent that see her bring an eclectic discography to life, this singer who was born into a musical family, found herself drawn to the craft by the age of one and writing her own collection of songs by age nine.
Motivated by the support of her loved ones, this rising star has proven herself to be an artist to watch with the success of her previous releases and is showing no signs of slowing down, with her latest track being only a glimpse of the versatility that graces listeners every time they tune into her world of carefully crafted music.