2021-05-10T15:13:27-04:00 2021-05-10T12:41:09-04:00

I M U R share hazy new visual for "Sad Girls Club" [Video]

Vancouver group I M U R has shared a hazy new visual for their standout single "Sad Girls Club". This introspective track has now been given a suitably dusky new video to accompany it.

The instrumental for "Sad Girls Club" is smoky and brooding, centred around watery keys with ambient background samples. Underneath, crisp drums provide a smooth rhythm, glued together by rich bass. Moreover, I M U R come through with some evocative, dreamy vocals that do justice to this silky instrumental. Their chorus is powerful and catchy, and the glitchy breakdown heard towards the end of the song is interesting and unique. Topically, they focus on raw, honest introspection and ruminate on topics like self-destruction and coping through difficult phases in life, making for a relatable, real listen.

The accompanying visual for "Sad Girls Club", shot by Sterling LaRose, is atmospheric, utilizing subdued red lighting to compliment the surreal mood of the track. The group appears relaxed and self-assured throughout the video, adding to the low-key feel of this release. Many of the shots are abstract and use the concepts of momentum and movement well, making for an engaging viewing.

Overall, "Sad Girls Club" is a strong release from I M U R, showcasing the group's smooth, hazy sound and providing a moody, charming visual to go along with it. All in all, one can look forward to more upcoming releases from them with much anticipation.

Connect with I M U R: Spotify | Instagram | Twitter

Alternative R&B · Music Videos · R&B


Notify of
Inline Feedbacks
View all comments