EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
EARMILK EARMILK
EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Indie
  • Music Videos
  • Pop

Rich Aucoin links past and present in music video for "How it Breaks"

  • April 17, 2020
  • René Cobar
Total
0
Shares
0
0

In a world musty with political statements, indie rocker Rich Aucoin finds a way to make his notable. The latest single from Aucoin titled "How it Breaks" brings alongside its pounding drumbeat and soulful choruses a music video to consider. The video, if one looks deeply, is more than a typical politically-tinged montage, it is a plea to the masses that is worth hearing out in earnest.

Take the contrasting footage of various American protests over the years against current social clashes and embraces as an example of both progress and influence, of fight and victory. Perhaps even more important is that within the song’s catchy, even anthemic choruses, there is a plea for clarity, an urging to nix the noise that prevents progressive dialogue between clashing ideologies. Aucoin himself says he wanted to create a "link between the protesting of the present and the past" to showcase the great impact, however small it presently seems, that the defiance will have in history.

Aucoin makes his voice heard by using his chic singing and the video’s footage to illustrate the discrimination, news distortion, and bitter arguments created by a world in flux. Yet, still, there is hope sprinkled throughout as human embrace, empathy, and resilience are highlighted to the exquisite rhythm of the track. History demands we step back and observe the work at hand, bleeding paint and all, until completely dry, the picture painted is still a work in progress, and Aucoin is simply observing the colored canvas.

Connect with Rich Aucoin: Instagram | Facebook | Twitter

Total
0
Shares
Share 0
Tweet 0
Share 0
Share 0
Related Topics
  • Rich Aucoin
René Cobar

Rene Cobar is a writer and musician currently residing in Austin, TX. After receiving a Bachelor of Arts degree in creative writing from New England College in Henniker, NH, Rene set out to pursue his passions and has lived in cities like New York and Las Vegas. After spending two years in an indie rock band, he learned to appreciate the sacrifices groups must make to stay together. Rene loves the marriage of literature and music, from the prose of Oscar Wilde to the guitar riffs of The Darkness, he calls them influences all the same.

Previous Article
  • Minimal
  • Techno

Carl Cox takes on remix duties for Roel Salemink's "Eskes"

  • April 17, 2020
  • Vivian Lin
View Article
Next Article
  • Indie

In Earnest share the tender single "Put Me Under"

  • April 17, 2020
  • Paige Sims
View Article
You May Also Like
View Article
  • Indie
  • Interviews
  • Pop
  • R&B

From FOMO to JOMO: Misha and cocabona find freedom in the pause [interview]

  • October 16, 2025
View Article
  • Dance
  • Hip-Hop
  • Indie
  • Music Videos
  • Pop
  • Uncategorized

Jason Shay Crafts His Own World With 'Feel Alive Again' (Video)

  • October 16, 2025
View Article
  • Mainstage
  • Pop
  • Punk

Talking pop-punk, inspirations, and new live album with Bowling For Soup’s Jaret Reddick [Interview]

  • October 16, 2025
Max Norton
View Article
  • Indie
  • Mainstage
  • New Music
  • Pop

Max Norton finds new shores with “The Breakers”

  • October 16, 2025
Jolene Lozano
View Article
  • Indie
  • Mainstage
  • Pop

Jolene Lozano’s “Emotional Damage” marks the dawn of a new era

  • October 16, 2025
View Article
  • Indie
  • New Music
  • Pop

Moon and Aries shines a noir dreamscape with “Closer to You”

  • October 16, 2025
Micki XO
View Article
  • Electronic
  • Indie
  • Mainstage
  • Pop

Micki XO lights up the dark with her new anthem “Power Outage” [Music Video]

  • October 16, 2025
View Article
  • Indie
  • Mainstage
  • Music Videos
  • Pop

ENERGY WHORES challenge consumer culture with new single and video, “Pretty Sparkly Things” [Music Video]

  • October 16, 2025
Popular Music
  • From FOMO to JOMO: Misha and cocabona find freedom in the pause [interview]
    • October 16, 2025
  • Max Norton
    Max Norton finds new shores with “The Breakers”
    • October 16, 2025
  • Jolene Lozano
    Jolene Lozano’s “Emotional Damage” marks the dawn of a new era
    • October 16, 2025
  • Moon and Aries shines a noir dreamscape with “Closer to You”
    • October 16, 2025
  • Micki XO
    Micki XO lights up the dark with her new anthem “Power Outage” [Music Video]
    • October 16, 2025
Recent Scoops
  • UK Festivals Wrapped Up: A diverse weekend of music, food and culture
    • October 2, 2025
  • DNORRI is a breakout voice built for musical resonance and connection
    • September 25, 2025
  • Jay Tone is carving out his space with "Puzzles"
    • July 7, 2025
  • Matt Oakley is redefining country music with heart, soul and modernity
    • May 5, 2025
Community Voices
  • From Machismo To Mujeres: Women As The Face Of Reggaeton
    • July 14, 2022
  • Tyler the creator
    4 things I learned on the 'Call Me If You Get Lost' tour
    • March 31, 2022
  • 4 things every artist needs to think about in 2022
    • January 27, 2022
  • The TikTok Takeover of Hip-Hop
    • January 11, 2022

EARMILK EARMILK
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
All Milk. No Duds.

Input your search keywords and press Enter.