Hailing from the U.K., Jordan Higo might not be a household name yet, but he’s certainly on his way to global status. In the hazy video for his latest signle “Ain’t Love”, Higo croons about being caught in a flurry of emotions whenever he crosses paths with a new crush.
The butterflies are instinctual but temporary. “Ain’t Love” alludes to the idea of being head over heels about someone without wanting the title of a relationship. The funky number, which Jordan crafted with producer/instrumentalist Link Lewis, showcases Higo’s smoky tone over the cascading sound of jazzy keys and synths. His smooth but raspy vocals feel like red velvet trimmed with barb wire.
Watch the video for “Ain’t Love” above.
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