J Balvin teased his new sneaker to be released in collaboration with Air Jordan 1. On the biggest day of the year in Miami, Super Bowl Sunday, Balvin announced before halftime, that he would be the first Latin with a Jordan shoe collab.
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J Balvin, 34, graced the Super Bowl Halftime show, jumping on stage in Miami with the Jennifer Lopez this past Sunday. The Pepsi Halftime Show was filled with Latin heritage influences from the music to the dances. He joined J-Lo, performing his hit, "Mi Gente" as well as "Que Calor". The reggaeton/pop star wore the brand new design on stage during the nation's annually most televised event.
These AF1's are capped with J Balvin's flavor and style. The distinct "Happy Face" logo of his is placed on the tongue and the heel counter. With jagged teeth coming off the heels and below the Swoosh and round scalloped cuts wrapping the shoe collar.
The wild array of rainbow colors suits Balvin's very vivacious style in streetwear and music.
This Jumpan collaboration is coming off of the heel of another collaboration with the Japanese clothing brand, BAPE. They did a collection together. J Balvin's name in fashion has been developing into a respected figure. He brings his culture and creative influence to every feat in fashion he "steps" into.