NY emcee John Jigg$ and Danish producer Swab deliver the graphic visual for their collaborative track titled "Cold"- an ominous piece that showcases a whole new side of the rapper and details his personal inner struggles and challenges to stay sane. Swab's cinematic backdrop serves as the perfect backdrop for Jigg$ 's emotional performance and pained lyrics that describe a man tortured from within despite having the lights and glitz on the outside.
The visual, directed by Shock B, depicts the mental struggles of being in the industry and balancing family life. It's a truly raw and intimate peek into Jigg$ internal mental processes - depicted in some form of mental prison where he attempts to escape from the turmoils and demons literally holding him back. "Cold" is taken from John Jigg$ and producer Swab Revolvers Ep.