EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
EARMILK EARMILK
EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Indie
  • Music Videos
  • Pop

Queer pop indie outfit Alae release soulful pop single "Hit Me Where It Hurts"

  • October 30, 2019
  • Margaret Tra
Total
0
Shares
0
0

New Zealand queer indie pop outfit Alae release an emotional love story single "Hit Me Where It Hurts" today. Produced by Justin Gray, the single sees the band deliver their most self-assured and liberated cut yet, telling a tale of one-sided love in a springtime slice of slick soulful pop.

The single is sweet, groovy and infectious, a perfect number for those who have ever experienced a one-sided love story. The band say it's an end result of a transformative L.A. session by song writer and vocalist Alex Farrel-Davey. Alex highlights that the track is full of emotional sincerity with a twist: "It’s packed full of the same emotional sincerity as usual but with a new pop consciousness that’ll make you want to listen again and again – and again.”

For the groundbreaking video clip, the band sought out five acclaimed music video directors, with one simple concept: everyone had one minute to create whatever video they wanted, but without knowing what the other directors were creating. Tapping Chris Graham (Scribe, Smashproof), Greg Page (The Locals), Alexander Gander (Chelsey Jade, Finn Andrews, The Veils, Maala), Charlotte Evans (Marlon Williams, Aldous Harding, DMAs) and Petra Cibilich (Nika, Helen Corry) to bring their directorial talents to the project, the final cut shows just how universal the tale of unrequited love can be. Each director takes the brief for their individual chapter and runs with it to create the stunning and cohesive clip.

Connect with Alae: Facebook | Website | Spotify

Total
0
Shares
Share 0
Tweet 0
Share 0
Share 0
Related Topics
  • Alae
  • Alex Farrel-Davey
  • Alexander Gander
  • Charlotte Evans
  • Chris Graham
  • Greg Page
  • Petra Cilich
  • queer pop
Margaret Tra

Previous Article
  • Hip-Hop
  • Music Videos

Rapper TASTE explores his Indian heritage with ‘City To City’

  • October 30, 2019
  • Margaret Tra
View Article
Next Article
  • Indie
  • Music Videos
  • Psych-rock
  • Psychedelic

Brainstory's forthcoming debut album is anything but a "Dead End" [Video]

  • October 30, 2019
  • Valeria Dulava
View Article
You May Also Like
View Article
  • Indie
  • Indie Rock
  • Pop

Noon Again writes a love letter to movies that moved them on 'Everything After'

  • July 3, 2025
Alexander Boe
View Article
  • Indie
  • Mainstage
  • New Music
  • Pop

Alexander Boe break boundaries on daring debut album “*The Experimental”

  • July 3, 2025
David Cloyd
View Article
  • Indie
  • Mainstage
  • Pop

David Cloyd emerges from the silence with a comeback on "Red Sky Warning"

  • July 3, 2025
Jeffrey Chang
View Article
  • Indie
  • Mainstage
  • Pop

Jeffrey Chan dances through queer desire and truth on electrifying new EP "Boys Like Us"

  • July 3, 2025
Klaverson
View Article
  • Electronic
  • Indie
  • Mainstage
  • Pop

Klaverson ascends with bold sophomore EP "Above Ground"

  • July 3, 2025
Digney Fignus
View Article
  • Atmospheric
  • Indie
  • Melodic
  • New Music
  • Pop

Digney Fignus strips down the illusion with folk banger “The Emperor Wears No Clothes”

  • July 3, 2025
View Article
  • Alternative
  • Mainstage
  • New Music
  • Soul

Alt-Soul artist Kindelan stuns with emotional new single “Wish I Wrote a Love Song”

  • July 3, 2025
Ooberfuse
View Article
  • Indie
  • Mainstage
  • Pop

Ooberfuse spark radiant summer vibes with retro-infused banger “Zeeba Da Boo”

  • July 3, 2025
Popular Music
  • Noon Again writes a love letter to movies that moved them on 'Everything After'
    • July 3, 2025
  • Alexander Boe
    Alexander Boe break boundaries on daring debut album “*The Experimental”
    • July 3, 2025
  • David Cloyd
    David Cloyd emerges from the silence with a comeback on "Red Sky Warning"
    • July 3, 2025
  • Jeffrey Chang
    Jeffrey Chan dances through queer desire and truth on electrifying new EP "Boys Like Us"
    • July 3, 2025
  • Klaverson
    Klaverson ascends with bold sophomore EP "Above Ground"
    • July 3, 2025
Recent Scoops
  • Matt Oakley is redefining country music with heart, soul and modernity
    • May 5, 2025
  • Texas’ Blacktop Mojo does rock music the way it should be done
    • April 29, 2025
  • Tha Rapper Haiti blends authentic style with musical passion
    • April 28, 2025
  • Glorybots redefines rock with latest album 'mad.end'
    • April 10, 2025
Community Voices
  • From Machismo To Mujeres: Women As The Face Of Reggaeton
    • July 14, 2022
  • Tyler the creator
    4 things I learned on the 'Call Me If You Get Lost' tour
    • March 31, 2022
  • 4 things every artist needs to think about in 2022
    • January 27, 2022
  • The TikTok Takeover of Hip-Hop
    • January 11, 2022

EARMILK EARMILK
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
All Milk. No Duds.

Input your search keywords and press Enter.