Matthew Pinder’s video for single “My Demise” shows all the love and heart-ache that is heard in the song's lyrics. From his album Give Me Some Time, “My Demise” is rich with the qualities I’ve come to expect from the Bahamian-born singer.
Spliced with vintage film frames, the video shows Pinder and his partner maneuvering through the ups and downs of their relationship. Meanwhile, Pinder’s voice contains a beautiful, uncommon texture that narrates beside an acoustic guitar and slow percussion. The video sweeps from more intimate moments to Pinder strumming in solitude. While trying to piece together what brought on his “demise”, Pinder creates a relatable visual to coincide with his lyrics.
