The members of Los Angeles electro-pop duo Gone Sugar Die have a storied past that has led to this current musical incarnation. Mike Hindert spent time in The Bravery and Patrick McWilliams is a veteran of The Cut Losses. They've come together to craft a new blend of gritty indie and electronic music that tackles the darker side of pop with themes of rejection and over-indulgence. Check out the animated music video that accompanies debut single "Heartbreak Jewelry."
At the heart of it, Hindert and McWilliams want to make music you can dance to all while bringing a punk edge to pop. "Heartbreak Jewelry" showcases glittery synths, a fuzzy bass line and frantic vocals that exclaim, "Sleeping pills every night / It's okay, shut your eyes!" If anything, this first taste displays the duo's expertise in crafting big melodies and infectious hooks.