How you package your work and understanding your audience are imperative to the success of a project. Catering to the internet crowd means understanding their short attention span prefers GIFs over videos, tweets over articles, and music needs to be released constantly to remain relevant. No one understands these principals better than Chris Crack and his internet-friendly sound and work rate. I mean, just look at his Spotify page: 7 albums released across 2018 and a few months into 2019. The Future Will Be Confusing is his third album to be released in 2019 and serves up the patented soul trap sound listeners have come to expect from Chris.
Chris wastes little time in reminding listeners how his sound is ingrained with the internet and memes. After just a minute of smooth crooning, the album moves into a sample of the unforgivable meme that was made popular on YoutTube more than a decade ago. The sample seamlessly shifts from the first song into the second song, meaning this album was curated to be played in the order it was set. The album flawlessly travels through soul, trap, and throwback boom-bap with Chris playing the part of lyrical gymnast, finding his footing on each track by dancing through an unorthodox flow, vocal inflections, and even singing at times. At just 11 songs and 18 minutes of music, the album epitomizes what a playlist should be. It's a coordinated attack on the senses that invites the listener deeper into the artist's catalogue.
The Future Will Be Confusion serves as the next little hit of Crack before he inevitably hits us again with the good stuff.
Connect with Chris Crack: Twitter | Soundcloud