Creature Kingdom, a fresh musical voice hailing from San Francisco, is starting out on the right foot with the instantly cool hit, “Act So.” Pulling eclectic sounds from a breadth of musical genres, the multi-instrumentalist producer provides sly commentary on social media addiction over a beat that would have the stingiest wallflower bobbing their head. Listen below.
It’s a difficult prospect to balance lyrics full of meaningful commentary against a song that feels immediately fun to listen to, but Creature Kingdom does it with ease. The bouncy, deftly-produced track is vaguely reminiscent of 90’s sugary pop hits but feels right at home with prophetic contemporary producers like Dirty Projectors. The meaning behind the lyrics almost take a backseat to the frenetic energy of the instrumentals on first listen. Cheeky lines like, “Oh, I think I like that”, and, “I don’t think I like that”, reveal an added layer of consideration and interest.
"It's commentary on social media addiction. It touches on a few of the less than flattering moments in the day of a social media addict. That tugging sensation to share your experience and get acknowledgement from the internet. The hungry ghost indulgence of scrolling for hours on social feeds." – Creature Kingdom
Fans of Dirty Projectors, Unknown Mortal Orchestra, and Still Woozy will find familiar footing in the strong sonic shifts, bouncy rhythms and contemporary lyrical vernacular.